With vinyl growing into a steady, profitable niche business and showing no signs of slowing, other merchants beyond core music stores are taking a chance on the format. In Los Angeles, the Whole Foods chain is experimenting with vinyl inventory in five of its 340 locations, and Target-the fourth-largest music retailer in the United States, with an estimated $500 million in music revenue in 2012-will test the waters as well, placing 80 stock-keeping units in a limited number of stores.
The piece starts off with a scene at the Whole Foods on West Third and Fairfax in LA, which is where I was first surprised to find a DJ manning the record section a couple of weeks back. Then I found myself at Amoeba Records, looking at record players.
It is too late for me. Save yourselves.
Creative Commons Image: Thomas Heylen/Flickr
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