In the age of digital music, blog and YouTube popularity can be far more influential than radio play for an up-and-coming artist. At least that’s the gospel. But it hasn’t been so for Richmond, California hit-maker iamSU. The kid is just one of those artists who’s talented beyond measure at making “that sh*# that makes the club go crazy — so much so that he transitions between making his own style of music and embodying the next artist’s style, with ease. He’s the type of artist that’s built for the “machine” of the mainstream industry.