Long time Turnstyle readers may remember game developer Ryan Payton, who we interviewed during the Kickstarter campaign for the game République. The campaign was a nail biter, one of the great turn-around stories of crowdfunding this year.
Now Payton has written– for game industry blog Gamasutra– an in-depth piece that goes behind the scenes on the campaign, digging out all the skewed assumptions and unexpected obstacales that nearly torpedoed his new studio’s ambitions.

I mistakenly assumed that we had done enough prep work to provide visitors with enough information and product vision to convince them to pledge. Instead, it was clear that I had 29 days to turn this campaign around, and had previously been too busy and confident to prep a contingency plan. We had already spent all our ammo, and the battle was just beginning…

Read the whole piece at Gamasutra.

Long time Turnstyle readers may remember game developer Ryan Payton, who we interviewed during the Kickstarter campaign for the game République. The campaign was a nail biter, one of the great turn-around stories of crowdfunding this year.

Now Payton has written– for game industry blog Gamasutra– an in-depth piece that goes behind the scenes on the campaign, digging out all the skewed assumptions and unexpected obstacales that nearly torpedoed his new studio’s ambitions.

I mistakenly assumed that we had done enough prep work to provide visitors with enough information and product vision to convince them to pledge. Instead, it was clear that I had 29 days to turn this campaign around, and had previously been too busy and confident to prep a contingency plan. We had already spent all our ammo, and the battle was just beginning…

Read the whole piece at Gamasutra.

  1. areyouthatguy reblogged this from turnstylenews and added:
    A MUST READ for #crowdfunders.